Facebook has created the most uniquely targeted, powerful advertising platform the world has ever seen. Nowhere else in the world can you target your audience specific to their exact likes, dislikes, age group, and various categories of life.
They're on Facebook to socialize play games and waste time while bored at work. Yet advertisers (like us) are pummeling them to distract them from those "fun" things and get them to buy our products.
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Since Facebook
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